Jeff Goins talks about how there are a total of 5 blogging roles. They are the ones that influence what your voice, style of communication with your audience, and even the format of your content will be. Which role you choose depends on your preferences.

Let’s talk about what roles there are, which ones feel closer to you and resonate more. Depending on what role you play on your online site, your communications will look different.

Role 1: Professor.

Who is a professor in terms of online communications? A professor primarily uses facts and information in his or her communications. Everything he broadcasts on the blog is based on source-validated data and research.

How do you recognize a professor’s materials?

Very often they are voluminous longreads, with links to studies, sources, an abundance of graphs, infographics, tables that illustrate the information. It is difficult for a professor to write short posts for social media, because you want to cover the topic as much as possible.

What are the risks of this role?

It can be difficult for a professor to maintain a relationship with the audience, to respond to comments – it seems like everything is already said in the text, what else is needed. It is important not only to attract subscribers to your blog, but also to make them trust you, so if the role of professor suits you, remember that it is difficult to do without communication, and try to find a format that helps you get out from behind a teaching podium.

What distribution channels are appropriate for

For a professor, of course, your own blog is a good fit. Voluminous longreads are good for search engine optimization, which means you can attract an audience from Google.

By the way, it can be not only text, but also a video for Youtube, not only text. Also long, with plenty of facts, research and so on.

Role 2. Star

This is not necessarily a selebrity, but necessarily a charismatic personality. The star believes that her life is interesting in itself. This is indeed true, the life of such a hero is very interesting to watch, even if it is about simple and mundane things.

How do you recognize a star’s materials?

It’s all of the lifestyle blogs. The star talks about himself, what is going on, what he lives, not shy to show his life. Feel free to pile on content all the time. It is difficult for a star to give clear-cut recommendations, and the audience follows these authors not at all because of the useful content, but in order to get a little bit involved in a similar way of life.

What is the risk of this role?

The most valuable thing a star has is a reputation. If the audience suddenly reveals some deception, the blogger in this role can face a wave of negativity and lose the trust of subscribers.

For which distribution channels are suitable

More often than not, stars inhabit social networks; they feel good on Instagram. They have a hard time creating evergreen content and developing their site.

Role 3. Journalist

A content writer in this role builds communications on the fact that he gathers around him experts in a certain topic and asks questions. A great format to start when you do not feel you have accumulated expertise. You don’t need to be a journalist by training, but it is important that you are genuinely interested. And, of course, it’s important to know how to conduct an interview.

How do you recognize a journalist’s material?

Most often it is, of course, interviews – video, audio, text. There may also be publications with expert commentary or guest articles from other authors.

What are the risks of this role?

An interview is considered a simple genre, though it is not at all easy – to create the atmosphere of an interview, to ask questions in order to push the person to share something really interesting instead of the obvious. And there’s a temptation to hide behind other experts and use that role as a defense.

What distribution channels are appropriate for

Podcast, YouTube interviews, portal with guest posts – these formats are well suited and can help with search engine optimization, among other things.

Role 4. Creator

A creator builds communication by sharing their art. Art is a broad concept. It can be as creative as anything: illustrations, design, recipes. But business topics can also be presented through the creator’s lens. For example, if the author shares monthly income and expense reports, shows the behind-the-scenes of his business.

How do you recognize a creator’s material?

It’s a story not so much about the result as it is about the process. People like to look on the other side of the process, to understand how something is made, so such blogs usually enjoy interest.

What are the risks of this role?

The main thing is not to slip into a “it works for me, it can work for you” attitude. You’re not a professor to test that claim and back it up with research. You are an artist who shares what you do.

What distribution channels are suitable for

Blogs, social media, podcasts, videos. Flashy works great on social media, but it’s important to have your online headquarters (website, blog) where everything is collected in one place.

Role 5. Preacher

This is a person who passionately believes in what he or she is talking about. It’s often said of such a person, “he’s a truth-teller.” Audiences love this position for its authenticity and passion.

How do you recognize a preacher’s material?

A preacher does not necessarily back up his position with any research or data. But he always speaks from his heart, emotionally, passionately, even though he may get a little hot-headed at times.

What are the risks of this role?

Emotions and passion of a preacher can overshadow reason and you may say something unnecessary, and ego won’t allow you to admit a mistake and apologize.

What distribution channels are appropriate for

The best format for communication is video (storis, broadcasts, YouTube videos), in this format it is easier to convey emotion and passion. Of course, there are also text blogs in which authors successfully use this role.

Which role is yours?

Which of the roles listed above resonates most with you? It can be more than one role. For example, for me, it’s a combination of professor and creator. One role would be cramped for me.

For example, in this post I shared Jeff Goins’ theory, backed it up with references to him, an understanding of these roles based on my practice working with clients, and picked up examples – it’s a professor position.

But I am interested not only in learning and researching something, but also in trying how it will work for me, in my projects, in my clients’ projects – this is the role of the creator. I talk about how I do something, but I almost never share events from my personal life – the role of a star is definitely not close to me.

Or maybe there’s some role you play that’s outside of that Goins classification. Maybe you like to tell stories and would choose the role of storyteller. Maybe a tour guide role where you’re one step ahead of those you work with but don’t yet stand behind the pulpit as a professor. Or maybe you’re in the role of big sister, telling your audience what to do.

The post How to Find Your Unique Voice and Style on the Blog appeared first on SnapCon.

If you create a lot of content in advance and want to spend less time publishing it, you can use services or built-in delayed posting functions.

If you blog on more than one site, but publish the same content, you can use additional cross-posting services. You can configure them to automatically publish posts to different social networks and messengers from one administrative panel. In Instagram and Facebook, crossposting is integrated into the settings.

Make sure you’ve worked through the material well before you click “Publish.” Many social networks have the ability to edit posts, but after edits, the promotion algorithm can lower coverage.

Use different formats to present content

Within one site, it is worth using all possible or multiple formats for submitting content. So you can please different preferences of the audience and always stay in sight.

• Instagram – posts, storis, live feeds, IGTV, guides;
• Facebook – posts, videos, stories, ring galleries, live streaming ;
• YouTube – videos, broadcasts, news;
• TikTok – reactions, challenges, duets;

In turn, within the available formats, you can come up with your own rubrics, chips, and rules.

Work on camera

Knowing how to work the camera is the main key to becoming a video blogger. How well a YouTube-blogger holds himself in front of the camera determines whether his video will make it to the end. Ticktockers are not afraid of looking clumsy and silly in short, funny videos. Equally important is this skill for those looking for their way to become a blogger on Instagram. Popular bloggers on Instagram often appear in storis face and don’t shy away from talking live.

If you don’t plan on being a hidden figure on your blog, it’s worth learning how to work for the camera. Be yourself and don’t try to copy someone else’s manner. Don’t do hundreds of test entries looking for a working side. Over time, you’ll learn to hold yourself more confident in front of the camera.

Go to any popular blogger’s YouTube channel and watch first the earliest and then the most recent videos. You will see how much his style of presentation has changed. This will help you believe that each new outlet you go on the air will be more successful, and be bolder.

Improve your lyrics

Informative and interesting texts with a clear structure invariably find their readers. This is important not only for text blogs, but also for videos. A well-prepared and well-crafted text in advance will help avoid awkward pauses and parasitic words in your speech. If you are posting a video to a Facebook blog, be aware that it will not promote well without subtitles. Subtitles should be short, clear, and error-free.

The post What you need to do regularly to become a successful blogger appeared first on SnapCon.

Identify your niche

Decide what type of art or creativity is closest to you. It could be drawing, photography, writing, modeling, or something else. Concentrate on what inspires you and what you want to share with your audience.

Explore and practice

Study art in your niche. Read books, watch online tutorials, study the work of other artists, and practice as much as you can. Develop your skills and experiment with different techniques.

Create your own blog

Create an online presence to share your art with others. You can create your blog on a platform such as WordPress or Tumblr, or use social media such as Instagram, YouTube or TikTok. It’s important to choose a platform that fits your type of content and target audience.

Publish content regularly

Set a regular posting schedule and follow it. Regularity will help you attract your audience and keep their attention. Publish your work, the process of creating it, and share your thoughts and ideas. This will help you connect with your subscribers and engage them in your creative process.

Engage with your audience

Be open to feedback and interaction with your audience. Respond to comments and questions, hold contests and challenges for your subscribers. Take your audience’s opinions into account and use them to develop your content.

Promote your blog

Use social media to spread the word about your blog. Connect your social media profiles to your blog and actively participate in communities related to your niche. Spread the word about yourself and your creativity on other blogs, forums and websites to attract new viewers.

Develop and experiment

Don’t stop there. Keep evolving, learning new techniques and exploring your creative niche. Experiment with different styles and ideas to keep your content interesting and unique.

It’s important to remember that becoming a creative blogger takes time and effort. Be persistent and enjoy the creative process. Over time, you will be able to develop your unique style and attract a loyal audience. Good luck on your creative journey!

The post Discover the Artist in You: The Path to Creative Blogging appeared first on SnapCon.