As someone who enjoys the benefits of the Internet, you are probably familiar with paid advertising.
Paid or banner advertising is the bread and butter of blog monetization. It allows third-party companies to rent advertising space on your blog for a fee.
How does placing ads on a blog work
Adding ads to monetize your blog is easy: You simply identify a place on key pages where you can place a banner that invites users to click and interact with the ad.
When users click on the ads displayed on your site, you get paid for the resulting traffic.
There are two basic ways to find ads for your blog. If you’re an experienced expert, you can directly select advertisers and sell them ad space.
However, it’s much easier and more common to use the services of an ad network to automatically show ads on your blog.
Ad networks, of which Google AdSense is the most popular, take the space available on your site and use it to dynamically display ads from various advertisers.
Pros and Cons of Paid Ads
The great advantages of using paid ads to monetize your blog are as follows:
- They are easy to apply to your blog. The initial setup is as simple as choosing your preferences and adding code to your blog.
- In most cases, you can forget about them and continue blogging. Once set up, the ads basically take care of themselves.
- The network you use will optimize your ads. The ad network you choose will automatically show ads that are most relevant to your audience.
Some of the drawbacks include:
- Ads tend to have low engagement, mostly because users simply ignore them. That’s why you have to have good traffic to make money this way.
- Lack of control. While you can always set your preferences with ad networks, at some point you may have limited control over which ads are published on your site.
- Possible unwanted associations. You have relatively limited control over the ads that appear on your blog.
