In publishing new content, regularity is important. In terms of frequency, a lot depends on the length of time it takes to create it and the site. It can take much longer to write a script, prepare props, and shoot and edit a video for YouTube than it does to shoot a short video for TikTok. It’s the other way around, too. Count on your strengths and abilities, but try to stick to the plan. Your audience needs to catch the rhythm of your blog and build into it.
If you create a lot of content in advance and want to spend less time publishing it, you can use services or built-in delayed posting functions.
If you blog on more than one site, but publish the same content, you can use additional cross-posting services. You can configure them to automatically publish posts to different social networks and messengers from one administrative panel. In Instagram and Facebook, crossposting is integrated into the settings.
Make sure you’ve worked through the material well before you click “Publish.” Many social networks have the ability to edit posts, but after edits, the promotion algorithm can lower coverage.
Use different formats to present content
Within one site, it is worth using all possible or multiple formats for submitting content. So you can please different preferences of the audience and always stay in sight.
- Instagram – posts, storis, live feeds, IGTV, guides;
- Facebook – posts, videos, stories, ring galleries, live streaming ;
- YouTube – videos, broadcasts, news;
- TikTok – reactions, challenges, duets;
In turn, within the available formats, you can come up with your own rubrics, chips, and rules.
Work on camera
Knowing how to work the camera is the main key to becoming a video blogger. How well a YouTube-blogger holds himself in front of the camera determines whether his video will make it to the end. Ticktockers are not afraid of looking clumsy and silly in short, funny videos. Equally important is this skill for those looking for their way to become a blogger on Instagram. Popular bloggers on Instagram often appear in storis face and don’t shy away from talking live.
If you don’t plan on being a hidden figure on your blog, it’s worth learning how to work for the camera. Be yourself and don’t try to copy someone else’s manner. Don’t do hundreds of test entries looking for a working side. Over time, you’ll learn to hold yourself more confident in front of the camera.
Go to any popular blogger’s YouTube channel and watch first the earliest and then the most recent videos. You will see how much his style of presentation has changed. This will help you believe that each new outlet you go on the air will be more successful, and be bolder.
Improve your lyrics
Informative and interesting texts with a clear structure invariably find their readers. This is important not only for text blogs, but also for videos. A well-prepared and well-crafted text in advance will help avoid awkward pauses and parasitic words in your speech. If you are posting a video to a Facebook blog, be aware that it will not promote well without subtitles. Subtitles should be short, clear, and error-free.
